WBC 09: Tips on Using Video from Hardy Wallace, Drink This TV, Lisa DeBruin and more
Here at the Wine Bloggers Conference 2009, I’m watching some crazy videos produced by Hardy Wallace, the new Murphy-Goode guy. He says all you need is a Flip HD camera and away you go, making wine videos. Use some local musicians for music. He makes it look super easy, fun, eminently watchable and enjoyable. Capture it, put a hook in it, make it fun, he recommends. Video can be super short, simple, and captures people’s attention; using video drives that traffic back to your site.
“Lunchtime is the new primetime,” said a New York Times headline in July 2009. And people are doing that watching on-line. On-line video is content, is ads that a consumer chooses to watch. Brands can create compelling content and consumers will search for it, find it, watch it.
Lisa DeBruin from HahnTV points out that yes, Hardy makes it look easy to do video. There’s a lot of ways to do it. And if you’re not Hardy, she says, hire someone to do it–to film, and especially edit using royalty-free music on-line.
I think there’s truth in what each presenter said. It’s up to individuals to decide which route matches them and their needs. If you have the imagination of a Hardy Wallace, then go for it. Otherwise, hire someone or work with someone. (By the way, have you seen my video? My team’s available and we’d love to come make your wine video!)
