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Cali Lewis “My core value is to make people happy”: 7 Ways To Build An Audience

May 31, 2009

What do you want your audience to take away? asks Cali Lewis of GeekBrief TV (and fellow contestant for the Best Job in the World!). What do you offer of value?

Rule #1: Know thyself, know thy blog. Know who you are, and what you’re passionate about. What’s your mission? Art Predator: in search of the aesthetic–that which engages the whole soul.

Rule #2: Start compelling conversations. Remember it’s not just about you. It’s a conversation between you and your audience.

Rule #3: Add value. How to use tweetdeck to add value to your core audience. go to calilewis.me/tweetdeck.

Rule #4: Make friends not fans. Meet face 2 face.

Rule #5: Reward participation! Create incentives for people to come to your blog over and over. Rewards, swag, and give-aways are great but so is acknowledgment and appreciation.

Rule #6: Take breaks. Give your audience a chance to miss you.

Rule #7: Always be upgrading.

Cali Lewis: who did NOT get the best job in the world as caretaker of the islands of the Great Barrier Reef

Cali LewisCali Lewis is the host and producer of GeekBrief.TV, an online news show about technology and consumer electronics. GeekBrief.TV bridges the gap between hard core geeks and people with a casual interest in technology.

GeekBrief.TV is downloaded hundreds of thousands of times each week by viewers from around the world.

Cali makes regular appearances on MSNBC, NBC, ABC and FOX to talk about what’s new and exciting in technology. As a public speaker, Cali talks about the impact of technology that we experience today and amazing research that will become the technology we use in the future. She is also quite fond of bacon.

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