It’s OK to Cat Blog: Matt Cutts & getting some google action
Get to know your neighbor, Matt Mullenweig says. That’s the theme of this year’s WordCamp.
In “Straight from Google: What you Need to Know” Matt Cutts asks, Why do you blog? Access? Fame? Fun?
Most people want to at least be read, to be found. That’s where Google comes in and Matt Cutts is here to help. Here’s some ideas from his talk.
How does Google rank pages?
Be relevant and reputable.
What do I love? talk about what you love–and write often.
To help Google help you: Use nouns and verbs. Be specific. Use normal language.Think of it this way: Try to integrate the key words related to your content into your content.
Keyword tool–brainstorm! Put the key words you’re targeting on the page–in the post!
Page rank is one thing Google looks but also 200 different things!
Power tip: title your post, and title your url (for example, compare my titles on my blog posts with the title on my urls like this one)
Gaining a reputation–The deep secret: Katamari–He can roll things up: starts small like paperclips and gum, but as he grows, he can roll up buildings, whole towns. Build up, Matt Cutts says, You can’t roll up a skyscraper the first day.
Find a creative niche.
People love lists.
Create Controversy. But be aware of what you’re doing!
Meet folks via twitter, facebook.
Should you podcast or video? Put your picture up on hot or not; if you score above 6, do video.
Will be adding more as we go along! He’s got 20 minutes to go!
Check to make sure people’s links to your site work–you want those links to work!
Show related blog posts so that when someone finishes reading a post which they’ve found via a search engine,they find something else that will interest them. Make it easy for people to keep reading your blog.
Keep your blog updated.
OK–on to the next event–will clean this up ASAP!
Who’s Matt Cutts?
Matt Cutts is the head of the webspam team at Google where he specializes in search engine optimization (SEO) issues. He is known in the webmaster and SEO community for applying Google’s Quality Guidelines. Before working in the Search Quality group at Google, Matt worked at the ads engineering group and on Google’s SafeSearch. Matt sometimes discusses search issues and offers advice on website visibility in Google on his personal blog at http://www.mattcutts.com/blog/ or catch him on Twitter at http://twitter.com/mattcutts.